Timely, Recurrent, Updated Articles: The New SEO Copy Qualifiers To Rank On Google
The Official Google Blog has it clear: A year following Google Caffeine’s launch, the algorithm that lets Google to index or crawl the web for the newest and most relevant information, was released, Google is now utilising the freshness factor for its search results, and said that the Caffeine rush will now have an effect on up to 35% of search results.
Google Caffeine makes it possible for Google to crawl and index the web for fresh, relevant, and timely content quickly and at massive scale. launched last year, Google is at the moment building up on the Caffeine momentum to release timely and relevant search results.
SEO article should then pass the TRU test. This means articles that rank highest are are those that are timely, recurrent, and updated.
Timely. Content that is timely will have a better chance to rank. To help writers, they can try Google Trends for items that are hot and trending and anchor their content on these trends. This of course calls for ingenuity especially if the trending items are not directly related to the products or services which they are endeavoring to market through the posts.
Recurring. SEO writers can now plan their articles ahead, to consist of posts on recurring events. For instance, content writers can do a bit on the presidential elections, or the NFL, and other events of global importance. When a visitor enters a keyword linked to an event, Google will send back that result high in the rankings because it is an event that is actually happening.
Updated. Google will right away serve information to web users as though serving newly baked cookies. Google thinks that searchers want pertinent and well-run information, not information from 7 days ago which people already know. Google knows that most web users want to be at the leading edge of information.
Again, the TRU test to SEO Copywriting demands that you write timely, recurring, and updated articles or items. Do this and you will have a better chance to land on the first page of Google.
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Posted on December 24th, 2011 in Web Development | No Comments »