Domain names to website is as important as book covers are to novels. Your domain name should be attractive enough for web surfers to increase the desire to click it while they surf on the net.

Although you want to be creative, you don’t want to go over board. Why is this so? Excessive creativity may be appealing to you, but may not be appealing to the search engine bots. They won’t be able to index it in search engine listings unless a specific keyword is found. When choosing domain names you want it to be catchy to the audience as well as being search engine friendly.

Before choosing your domain name, you want to do some research on finding a search engine keyword that can be incorporated into your domain name. A keyword analyzer can assist you in this task. These can be found easily with a basic search engine query.

With a keyword analyzer, enter in a keyword that best summarizes the purpose of your website. The keyword analyzer will return different versions of this keyword. From the list, choose one that best fit the nature of your website. This is because when it comes to search engine optimization, more specific keywords are better.

Now you can begin selecting your actual domain name. Almost all domain name companies will allow you to see whether or not your domain name is available. If it is not available, it will return a list of recommended domain names. This could help you greatly when it comes to choosing your domain name.

If the keyword you’ve chosen is not available as a domain name, look through the suggested domain names the domain company gives you. If you can find a domain name that still has your main keyword and it still ends with .com, you might want to consider it. If not, you have to be more creative.

You can be more creative with your domain name and still use your keyword by using ‘filler’ words, numbers, or phrases. You can incorporate fillers such as ‘a,’ ‘an’ or ‘the’ before your keyword or number fillers at the end of the phrase.

With fillers incorporated within your domain name, your domain name can still have a good chance at getting indexed by search engines. The search engines tend to pay less attention to fillers.

But what if you couldn’t get .com using your specific keyword? Well, sometimes it is better to stick with lesser-used extension because the keyword is just so popular. Extensions that still get noticed include .net, .biz and .org.

Furthermore, if you don’t mind international or local-based marketing, you can also consider using country or state-based extensions. It’s better to rank in top ten of France’s version of Google than to be number 100 or worse in America’s version of Google.