In networking business, you need to network with people. The best way to maintain contact with people online is through Email Marketing. You can use it for many purposes; appreciation for joining/ purchasing, product updates, promotional updates.

The potential of MLM / Network Marketing online is tremendous, but the difference in geographical regions makes it difficult to connect with your downlines real time. But this difference can be easily solved by Email Marketing.

Doing MLM/ Network Marketing online, the first most important thing is collecting leads, most often through a opt-in form or squeeze page. These leads are targeted leads, which mean that they are people who are interested in your company or product.

These are your potential cash cows. You need to follow up with them, update them regularly, forming a relationship. The purpose of doing this is to increase their awareness of your company or product. Imagine, today if you keep seeing the advertisement of, say, MacDonald’s, the next time you make a decision on where to eat, you will probably be thinking of MacDonald’s. You need to get them to see your advertisements. The easiest way is to send them emails.

To make people remember you, your company, or website, you can use email marketing to reach out to them. Email Marketing is a powerful way to reach out to your leads, and convert them into potential sales.

Be Professional

When composing email-messages, you need to keep in mind some points to make your emails look more professional.

- Who are you?

People will see who sent them the email before opening them. This makes your email address very important. To look more professional, please refrain from using free email accounts like @gmail, @yahoo or @hotmail. Use something that your customer recognizes, such as your name or company name. e.g. support @yourcompanyname.com. Most hosting package gives you a number of emails account you can create under your own domain name.

Another factor that determines if a person opens up your email is the subject line. Your subject line must attract them or create interest to know more. Generally as a rule, keep it under 50 characters.

- Message text

After your reader decides to open your email, you have to grab this opportunity to sell your purpose to them. Identify your self and the purpose of your purpose to them immediately. Keep the style of the email close to the style of your website. State the referrer if you have.

Increase The Effectiveness of Your Email

An effective email is more likely to increase traffic to your website. It also increases the returns on effort (that is for scripting the email). Here is 6 golden rules to make your email more effective;

- Focus on Branding

Remember to brand yourself or the Company, whichever you are representing. Good branding will make readers remember you, or your company. Keep to the branding you choose, and use it consistently, every time you email them. Use the branding in your from line or subject line, so they can recognize you.

- Honesty

Be honest in your subject line. Don’t trick them to opening the email with misleading or false information. Be cautioned that it is a requirement to state accurate subject line.

- Instill Urgency

Creating a sense of urgency will make the reader make a decision. You can instill the sense of urgency in readers by using words like “for the first 50 customers, Limited time, early bird discount” in the email to make readers feel the need to take action soon.

- Entice them

To further entice them to open the email or action, offer them benefits to action. You can combine urgency and the benefits in the subject line.

- Don’t overdo it

In your main body, you can use bolds, colors, and capital letters to emphasize the benefits of your product / service. But bear in mind not to over do it. Using too much bolds, capital letters and colors will not only confuse your readers, it will also piss people and spiders off. Spiders may filter your email and classify it as SPAM.

- K.I.S.S Keep It Short and Sweet.

Different purpose of email requires you to use different strategy in your emails. But as a general rule, keep your email simple and sweet. Nobody likes to read a long and wordy email. You should keep your email to the main point. If you have too much information to give, it will probably better if you give a short introduction in the email and add a link for people to click to read the full article.

*P.S. It is compulsory (legal requirement) for you to include an “unsubscribe tab” in your emails to reduce SPAM