If you are looking for a powerful yet cost-effective content-based marketing solution to promote your website and your products, you should definitely give article marketing a try. This marketing tool allows you to communicate your expertise online so people will trust you and consider doing business with you.

The actual submission process is easy. You simply register as a user, click on ‘submit article’ (or equivalent) and paste your article in the space provided. The publisher will get back to you in a few days and let you know whether or not the article is accepted.

Once you have your article, or articles, written you should start submitting them to article submission sites. There are loads of them out there, as a quick web search will reveal. There are also plenty of submission services that will do the job for you.

Any article marketing campaign will benefit by writing articles frequently. Try writing 1 to 3 articles a day and watch your Internet business take off. Of course, if you intend to write 3 articles each day, you w2ould benefit by using article submission software.

Once you have a written your articles, the next step is to submit them to as many articles directories as possible. Most distribution services are free; still there are some that charge a small fee. The entire process will take little time to you see the results.

Re-write your articles. This is not usually being mentioned by article directories but it is better if you do so. Re-writing your article means changing some words including the title and arrangement of sentences but maintaining the original content

Pay attention to your content. Readers always look for great content. Something that is useful and worth reading. Hold your readers’ attention by providing them something they need and you’ll be sure that your article will be read thoroughly.

You probably are asking yourself why the design of the article directory has anything to do with how good this directory is for you. Well it is, it shows how serious the owners of the site are taking it. The more professional and maintained it looks the longer the site will be online and the more popularity it will gain.

Submitting articles to several websites would not take you more than an hour. But to optimize exposure, you would need to pound on the doors of dozens to hundreds of article submission directories. Even a 5-year old knows that is going to waste his childhood years.

Keep your articles short. Get straight to the point and avoid using too much introductions and fillers. Use short sentences and steer clear from using passive voice that makes your article lengthy and weak.

If you are going to engage with article marketing, you better have a lot of article topics in mind. To get you organized, I suggest that you jot down all the possible topics that you would like to write about. The more topics, the better.

Another way to do article marketing is to blog. Blogging software like WordPress automatically ping different blog feeds or you could manually ping sites. Some webmasters browse blog feeds and repost articles that they find are interesting. Also, some blog feeds have Digg it!

However, it’s not necessary that your topic must directly involve the product or service of your website. Indirectness is the best approach and you must configure your articles in a way such that you are able to provide important information to the readers. Only then will the readers visit your site.

Underneath the resource box, you type a statement giving others the right to reprint the article for free, as long as they don’t change it and keep your resource box attached. This allows others to help make your article viral.

Today most of the search engines count heavily towards ranking of your website using anchor text. If you use the keyword or keyphrase of your website as the anchor text and link this text to your website URL, search engines will gulp this info faster and will rank you higher on this keyword/keyphrase.